About Us

Honestly, if you are reading this right now, you are definitely one of the few rare individuals who are interested to know what is ADL, and what is this whole site about.

To put it simply, this site you are reading now, is a deal review site.  Since May 2010, many deal sites have started to establish their presence Singapore. As of now, there are about 60 deal sites in Singapore (click here to see our list of deal sites in Singapore) and everyday, hundreds of deals were being offered. With so many deals around, there are often cases whereby deals are not as good as it seemed.

For example…

How do you know if this $199 Bangkok deal is really worth your money?!
Is there any hidden costs that may result in you paying more than $199?
Is it possible to get a similar deal at a cheaper price via other alternatives?

How do you know if the original price of this buffet deal is really $28.50?
Is the discount value really 50%?
Can you enjoy the same buffet at a lower price using your credit card promotion?

At ADL, we will do all the relevant research and answer all these questions for you. Do we charge? NO! Our deal reviews are FREE!

Everyday, we will look through all the various deals in Singapore, and pick one deal to review on. We will look up various sources and compare the deal with offers or market prices that we are able to find in stores or on-line. We strive to provide the most honest and reliable deal review, so as to inform you if this particular deal is authentically value for money.

Of course, one thing to take note is that at ADL, what we are able to provide is really research on the pricing aspect of a deal. We are not able to review on the quality of a deal, as we can’t possibly go around buying and redeeming every deal that we review. Of course, we will try our best to source for some online reviews, and post up the relevant links for you to take a look at. However, what we really need is YOUR inputs. If you have purchased and redeemed any deals before, do share with all our readers and us your experience. You can do so via our ADL forum, or simply leave a comment should the deal you want to comment on, be a deal that we reviewed.

Ultimately, we wish to improve the group buying industry as a whole, and create more awareness among Singaporeans about this uprising trend of group buying. With us doing the price check, and you providing the inputs on the quality of deals, we can all benefit and make the best decision as to whether to buy a deal anot! A win-win situation for all

PS: We do not publish deal reviews on service related deals whereby the cost is intangible and it is really hard to factor in the package cost or the tough after-sales attack. In the event of such services deals, we only link post-deal reviews from consumers who have really bought and experienced the services that those merchants offered. Hope you understand!

PS: This site is not meant to be a tool for launching attacks on any other deal sites. We strongly advise competitors not to engage in any nasty attacks on reviews that we have published.

At ADL, we leak, you read.